March 21, 2011 – New York, NY – Thumbspeak, the leading do-it-yourself (DIY) Mobile Relationship Marketing platform, today announced a partnership with Locately, the leader in location analytics technologies, at the Advertising Research Foundation’s Annual Convention.

Locately technology now powers a new GPS-based location analytics component of Thumbspeak’s “CONNECT” platform, allowing marketers to engage with the right audience, in the right place, at the right time. Example applications include the following:
• Movie studios can learn how to drive foot traffic to theaters – and how to craft higherimpact ads to promote the latest movie releases
• Retailers and restaurants can reach out specifically to consumers who visit their closest rivals – and discover what it would take to win those shoppers back

Survey questions and images can be sent to specific people based on the places they visit or have visited, and based on how they spend their time. Consumers respond because they get valuable incentives and can shape the products and services they care about; Thumbspeak’s mobile platform with Locately technology makes it fast, fun, and rewarding.
“This new partnership makes possible a range of new opportunities for Locately’s and Thumbspeak’s clients,” said Dean Wiltse, Founder of Thumbspeak. “Locately’s GPS analytics engine detects ‘where people go and what they do’ and Thumbspeak’s Mobile Relationship Marketing platform then helps marketers to understand what those consumers think and why.”

“We are delighted to bring GPS-based consumer location analytics to Thumbspeak’s industryleading mobile solution,” said Thaddeus Fulford-Jones, CEO and co-founder of Locately. “Locately’s proprietary technologies help marketers to build a more complete understanding of what drives the consumer. Our approach allows brands to communicate more effectively and improve share-of-wallet.”

About Cint

Cint is a leading global technology company, focused on providing innovative SaaS-based solutions for the market research industry. Cint’s Panel Exchange (CPX) platform brings research buyers and panel owners together to form a unique, transparent online sample marketplace. Through Cint, marketing and research professionals have access to over 5 million consumers in 40+ countries, including emerging BRIC markets. Headquartered in Stockholm, Sweden, Cint has offices in major cities across Europe, North America and Asia. For more information, please visit www.cint.com.

About Thumbspeak

Thumbspeak is the leading do-it-yourself (DIY) Mobile Relationship Marketing platform. The SaaS solutions are the perfect way for researchers and businesses to connect with customers or panelists on their smartphones! Mobile connectivity is pervasive and businesses benefit by getting valuable insights and encouraging advocacy. Questions are easily entered through our intuitive, easy to use web interface and sent to specific smartphone users. The audience enjoys responding because it lets them shape the products and services they care about and our mobile platform makes it fast and fun.

About Locately

Locately is the leader in location analytics for marketers, retailers, restaurants and consumer brands. Founded by a team from Harvard, MIT and Stanford, Locately’s groundbreaking analytics engine uses GPS data from opted-in mobile phones to understand where and when consumers shop, work, and travel. Locately’s inferences connect the dots between marketing campaigns and what consumers actually do in the bricks-and-mortar world. For more information, please visit www.locately.com.
Contact Dean Wiltse, Founder, Thumbspeak Phone: 480.304.6030 ext 100, Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Thaddeus Fulford-Jones, CEO, Locately Phone: 617.501.3544, Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it