Mobile insights is a term you will begin to hear more and more. Now with the ability to send questions to people on their smart phones it is easy to get quick mobile insights to aid in making important decisions.

I was speaking to a VP of Marketing of a national retail chain on Friday. When we demonstrated the Thumbspeak iphone survey app integrated with our web application for targeting, he described an immediate application. He said “we are running some test advertisements this weekend in a few market areas. We could send questions to people in those areas and ask if they remember seeing the ad, what they liked and disliked etc. and get the results instantly.” He went on to say this would give him some good insights quickly at a low price.